About us

Ella Cru is passionate about shoes, but we are just as passionate about our wide range of accessories, including… handbags, wallets, purses, belts, tights, luggage and hats, faux fur hats, boot toppers, gloves, jewellery and shearling and leather jackets coats and gilets.
Each and every item is hand picked by the owner Lucy Hinds who felt Shrewsbury was lacking an individual shoe shop where quality and individuality is more important than throw away fashion. Lucy tries very hard to source products from independent designers and makers, as well as stocking some larger and better known brands.
Lucy also spends a lot of time sourcing vintage pieces to sit amongst the new and innovative so you know you’ll be the only one with that particular French beaded evening bag!